TDC Seminar Sessions

Grappling the Google Beast: Easy SEO for Designers

Thursday 25th February 2021

12 noon - 1.30pm
Live & Online


Session Overview

In this live online Seminar Session, successful entrepreneur Kate Toon will walk us through the basics of SEO.

Through the review of class members’ websites, Kate will highlight the importance of SEO for small businesses and will set us in the right direction for overcoming our fears around the Google Beast!

In this session, we will address the following principles:

  • Understanding how Search Engines work

  • The three pillars of SEO

  • The importance of Local SEO for local businesses

  • Overcoming your fear of technical SEO

  • Finding relevant keywords and understanding user intent.

  • How not to mess up the SEO with your designs

Be one of the first to sign up and have the option for Kate to review your website during the session.

Date &

Thursday 25th February, 2021

12 noon – 1.30pm

Hosted online via Zoom


Complimentary eBook summary


This seminar session is suitable for:

TDC Members who are new to SEO and have an interest in learning the basics.


$50 per ticket


To secure your place in this Seminar Session, you need to be a member of TDC - it's free!

About Kate

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She’s also a mad good hula hooper.

Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 business owners grapple the Google beast and write better content. Kate runs Australia’s only dedicated annual copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups.

Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.