Brand Strategy By Design with Neil Hugh Kenna
Drawing on his experience working with some of Australia’s leading designers in the worlds of interiors, architecture, furniture and lighting, in this Masterclass Neil Hugh Kenna will share insights into the strategic marketing process. Examining the importance of understanding and defining brand values, brand positioning and brand differentiation, together we will explore how and why these crucial foundations are fundamental to business success.
As an exclusive entrée to Neil Hugh Office’s proprietary ‘Brand Definition’ process, an interactive format we allow us to unlock these themes and discuss how you can best articulate the nuances of your brand in the context of target markets and the broader brand landscape.
About Neil Hugh Kenna
Following over a decade in international brand management, Neil Hugh Kenna established his eponymous marketing office in 2016 with a desire to bring pragmatic function to the highly creative design sector. Today that mission extends beyond any traditional notion of design, encompassing vast and varied brands and businesses unified instead by their shared ‘value’ of design.
Driven to pursue collaboration with likeminded businesses that seek to grow through a definitive understanding of brand and a strategic approach to marketing, Neil leads a team of a creative yet commercial professionals who harness a global perspective to nurture differentiated brands with enthusiasm and considered methodology.
Offering specialist services in Brand Strategy, Marketing Strategy, Public Relations, Search Engine Marketing, Paid Social Media, Copywriting and Content Production, Neil’s proven expertise is amplified by uncompromising ambition and a genuinely client-centric approach, servicing a global client base with an equally global outlook.
Time & Location
Thursday 10 October 2019
6pm - 8pm
Neil Hugh Office
10/79 Oxford Street
Drinks and Nibbles
This Masterclass is suitable for:
Interior Designers, Decorators, Architects and Students.
30% of ticket sales go to Switchboard Victoria - a community-based not for profit organisation that provides peer led, volunteer run support services and suicide prevention initiatives for LGBTQI people and their friends, families and allies