Join our community

The Design Coach is a collective of design professionals with the common goals of sharing knowledge, nurturing dreams and connecting our community.

Membership is free. TDC Members enjoy access to booking events and classes, interaction on the forum, staying updated & more.
Copyright 2020 The Design Coach


With a focus on empowering small business operators, we aim to provide valuable insights into design processes, whilst demystifying industry secrets and encouraging balance and wellness.


Our mission



We want to create a powerful design community. When we're connected, we become better people. Join our community.

We are connecting with the best in the industry, and sharing their experience, knowledge and passion. Our Masterclasses give you unprecedented access into the minds of some of our most influential industry leaders.


We have a strong focus on positivity, support and kindness. Our Coaching sessions enable you to uncover the blocks that are holding you back, and gently guide you to an exciting future.

Goal Setting

We know that through powerful goal setting, we achieve great outcomes. Through our Coaching, we are nurturing the dreams of our design future.


In our Design Lab sessions we provide tips and tools for designers to be unstoppable and live a big life. Our Retreats and International Excursions provide designers with the opportunity to grow and experience the wonders of the world.

Practices we foster


Our People

Andrew Mitchell

Founding Director

Andrew is the director of MR. MITCHELL, a successful interior design practice based in Melbourne and Byron Bay. He has previously taught at Mercer School of Interior Design and was contracted to set up systems and processes for a national interior design company with more than 90 designers.


Over the years of his business, Andrew has experienced many highs and lows and made many mistakes.  As a sole operator, there were often times of feeling isolated, so much so that he was driven to the edge of quitting. However, it is those very mistakes that are now the foundation of the successful systems and processes that have guided his business to considerable success.


Whilst commitment and determination provided the foundation for later business success, it was the kind mentoring of friends, industry peers and suppliers that would truly make the difference. Asking for help suddenly didn’t seem so hard.


The Design Coach was established with the mission to help small business operators prosper by generously sharing lessons and actively encouraging questions. Andrew implores every designer to admit that they don’t know it all, ask for help, and allow others to contribute to their success. He also hopes we will all then turn to others in the community and offer the same help with care and compassion.

Jillian Hood
Operations Manager

Jillian has over 15 years experience in the interior design industry and throughout her career, she
has pursued her passion for business, marketing, communications and events.

She has held varied roles in the interior design industry including Interior Designer and Decorator, wholesale showroom management, high-end retail furniture sales and her most recent role as General Manager at Mercer School of Interior Design.

Jillian understands the challenges that face our design community having run her own interior design business for 10 years. As Operations Manager at The Design Coach she assists Andrew with business development, marketing/communications, events and the efficient running of TDC.

David Whiting
Brand Manager

David has over 15 years of design, marketing and advertising experience for retail environments. He has developed and implemented visual identities for a wide range of businesses including Boost Juice Bars, Borders, Spudbar & BOUNCE inc.

David comes with a high level of experience executing design solutions due to his time spent at Leo Burnett and Publicis agencies, working for clients such as Honda, 7-Eleven, General Mills and Mercedes Benz.

To further support his interest and passion for creating immersive environments, he has recently finished a qualification in Interior Design.

Our Community

Brett Mickan
Brett Mickan Interior Design

As a highly regarded leader in the design industry, Brett is recognised for his confident use of colour and his non-conformist celebration of high decoration.

In the industry for more than 28 years, he has formulated a successful methodology for introducing his clients to design concepts that challenge and inspire, whilst allowing them the opportunity to feel immersed and involved in his process.

Rowan Lodge

As the Head of Retail Design and Development for Aesop, Rowan carries the responsibility of sourcing new sites and meticulously curating the design teams to cohesively transform each new concept store for this lauded and applauded wellness industry luminary.

An interior designer by trade, Rowan has an acute eye for detail, and an innate ability to bring the right people together to simultaneously compliment the brand and drive it into the future.

Miriam Fanning
Mim Design

With over 20 years’ experience as an Interior designer, Miriam has built a strong reputation in the design industry. Miriam has been involved in many types of design projects ranging from residential both individual and multi, through to hospitality, hotel, retail and large-scale retail.

As the founding director of Mim Design, Miriam believes in continually being inspired by surrounding environments and seeks a strong sense of design and rational use of purpose for each individual project. Her ability to nurture and meld client relationships ensures the studio is an approachable environment for both clients and the team at Mim Design.

Samantha Eades

Samantha Eades Design

Samantha is a powerhouse in the hospitality industry. With award winning projects across Australia, Asia and the US, she has become the “IT” girl of restaurant and bar design.

With a strictly client-centric design philosophy, her folio of work is as varied as it is expansive. However, the common denominator is always the same – producing venues that respond to the human need for connection.

Kimberley Seldon
Business of Design

Kimberley Seldon founded her design firm over two decades ago and gained her industry knowledge through consistently satisfying clients, streamlining business systems, improving staff retention and growing profitability.

To Kimberley, the successful design professional's formula is: 80% business and 20% creativity. That's the sweet spot that lets you love your job again.

Business of Design is a coaching community for independent interior designers, decorators, architects, landscapers and stagers just like you.

David Flack

Flack Studio

David Flack is the founder and director of Flack Studio, armed with experience and skill acquired through working in collaborative environments at some of Melbourne’s most esteemed design practices. David’s personality is allowed to influence his style – his clients welcome his approachability and ever-curious nature.

David’s youth and tendency to embrace whimsy and freshness in everyday life brings a contemporary balance to his aesthetic, which is informed by a respect for the architecture and design of bygone eras, his regular travel adventures, and an appreciation of discovering unusual and beautiful things.

Neil Hugh Kenna
Neil Hugh Office

Following over a decade in international brand management, Neil Hugh Kenna established his eponymous marketing office in 2016 with a desire to bring pragmatic function to the highly creative design sector. 

Driven to pursue collaboration with like-minded businesses that seek to grow through a definitive understanding of brand and a strategic approach to marketing, Neil leads a team of a creative yet commercial professionals who harness a global perspective to nurture differentiated brands with enthusiasm and considered methodology.


Who can become
a member?

What do you get?

Interior decorators, interior designers, interior stylists, graphic designers, architects, landscape designers, students of design

  • Members receive our newsletters with small business tips, wellness practices and design industry secrets

  • Get priority access to Masterclasses and Design Labs

  • Become part of our community with regular social networking opportunities

  • Receive invitations to exclusive supplier events


"My experience with the Design Coach has been amazing! I have been pleasantly surprised at every turn.

The individual steps have very intuitively led me toward the things I wanted and have shown me that there is indeed much more possible than I had first thought.

Andrew's gentle yet 'no bullshit' approach of waking me up to my potential has been invaluable - and I'm only just getting started."

- Danielle Serpanchy, Danielle Serpanchy Design

Upcoming events

Social Media Marketing for Designers - Seminar Session Melbourne
Online Webinar
DesignLab Essentials - Melbourne
Melbourne location TBC
Social Media Marketing for Designers - Seminar Session Sydney
Online Webinar
DesignLab Essentials - Sydney
Sydney location TBC
Byron Retreat 2020
Byron Bay
Andrew Parr (SJB)
Amanda Henderson (Gloss Creative)