If you’re not using a formal process to calculate your fees, there’s a good chance you’re estimating by instinct, or by “feeling”.

My 2025 Group Coaching Program members with Sarah-Jane Pyke at the Surry Hills Studio of Arent and Pyke "EVERYONE HAS A STORY" Easter was a great opportunity to take pause and reflect on the first quarter of 2026. It’s fair to say that an awful lot has happened in the first few months of the year: On the 12th January I celebrated 1 year of being married. I continue to pinch myself about how lucky I am! On the 14th January I lost my beautiful Dad. That's left a hole in my life that I'm still...

For many of us running creative studios, it’s tempting to default to the things we feel we should be striving for: higher revenue, a bigger team, a new office, getting published, or winning awards. But none of that really means anything unless it ties back to the life you actually want to live. When you strip away the noise, the measures of success become deeply personal, sometimes confronting, but always clarifying.