Blog Writing: Interview with Jacqui McCallum

Updated: Jan 19

Seminar Sessions now being held online.



“A blog needs to have purpose and personality” – Jacqui McCallum talks about weaving words that wow


Blog writing. For a lot of us, it’s something we aim to do but never quite get around to. Or we do it, don’t get results and don’t know why. Writing a great blog takes creativity and skill. Not only do we need an interesting topic, we need to know how to structure our words and optimise them for search engines. It can feel overwhelming, but it doesn’t have to.



Enter copywriter, Jacqui McCallum from Blue Budgie. Jacqui has been writing blogs for the last 15 years, for businesses like Disney, Myer, Coles, Foxtel and Westfield. For the past year, Jacqui has also been our go-to blog writer at The Design Coach. While she’s normally the one doing the interviewing, Jacqui switched chairs to talk to us about her career and her upcoming TDC seminar, Blog Writing for Designers on 20 August.


Jacqui McCallum, Blue Budgie Communications

TDC: Did you always know you wanted to be a writer?

JM: As a child I was pretty shy and I loved to read and write stories. I grew up in South Africa and one of my earliest memories is of me folding pieces of paper, stapling them and creating books and magazines which I would sell to my parents for 65 cents a copy. At school my teachers often commented on my imaginative stories and poems. Writing was always my ‘thing’. Even today, when I’m writing I feel like the best version of myself.