About Us

With a focus on empowering small business operators, we aim to provide valuable insights into design processes, whilst demystifying industry secrets and encouraging balance and wellness.

Our mission

 

Connection

We want to create a powerful design community. When we're connected, we become better people. Join our community.

Sharing

We are connecting with the best in the industry, and sharing their experience, knowledge and passion. Our Masterclasses give you unprecedented access into the minds of some of our most influential industry leaders.

Empowerment

We have a strong focus on positivity, support and kindness. Our Coaching sessions enable you to uncover the blocks that are holding you back, and gently guide you to an exciting future.

Goal Setting

We know that through powerful goal setting, we achieve great outcomes. Through our Coaching, we are nurturing the dreams of our design future.

Learning

In our Design Lab sessions we provide tips and tools for designers to be unstoppable and live a big life. Our Retreats and International Excursions provide designers with the opportunity to grow and experience the wonders of the world.

Practices we foster

Curiosity

Our People

 

Andrew Mitchell

Founding Director

Andrew is the director of MR. MITCHELL, a successful interior design practice based in Melbourne and Byron Bay. He has previously taught at Mercer School of Interior Design and was contracted to set up systems and processes for a national interior design company with more than 90 designers.

 

Over the years of his business, Andrew has experienced many highs and lows and made many mistakes.  As a sole operator, there were often times of feeling isolated, so much so that he was driven to the edge of quitting. However, it is those very mistakes that are now the foundation of the successful systems and processes that have guided his business to considerable success.

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Jillian Hood

Operations Manager

Jillian has over 15 years experience in the interior design industry and throughout her career, she has pursued her passion for business, marketing, communications and events.

She has held varied roles in the interior design industry including Interior Designer and Decorator, wholesale showroom management, high-end retail furniture sales and her most recent role as General Manager at Mercer School of Interior Design.

Jillian understands the challenges that face our design community having run her own interior design business for 10 years. As Operations Manager at The Design Coach she assists Andrew with business development, marketing/communications, events and the efficient running of TDC.

David Whiting

Brand Manager

David has over 17 years of graphic design, marketing and advertising experience. He has developed and implemented visual identities for a wide range of iconic retail businesses.

David comes with a high level of experience executing design solutions due to his time spent in multi-national advertising agencies.

To further support his interest and passion for creating immersive environments, he has recently finished a qualification in Interior Design and is working on high end hospitality projects for BAR Studio.

Alix Helps

Sydney Operations Manager

Alix is the creative force behind Alix Helps Interiors, a thriving Interior Design and Decoration Studio on Sydney's North Shore. Prior to pursuing her creative path, Alix amassed 18 years of experience crafting training programs to bring about customer service excellence in global blue-chip businesses.


Throughout the growth of her design business, Alix has drawn on her natural capacity as a gatherer of people to build a strong network amongst the design community. She brings a passion, enthusiasm and exceptional customer experience focus to all her projects.

Our Masterclass Community

Become a TDC Member - It's free

Who can become a member?

Architects, Decorators, Graphic Designers, Interior Designers, Interior Stylists, Landscape Designers, Students of Design, Textile Designers

What do you get?

- Book tickets to our Classes & Events

- Access free member events

- Place a deposit for our Retreats

- Monthly free member coaching

"Andrew and his team are invaluable, they are so professional and lead by example, they are creative, knowledgeable, organised and everything is well thought out including their branding.

The Design Coach team "talk the talk" AND "walk the walk". Investing with The Design Coach is imperative and worth every cent!"

- Jacque Yates

"My experience with the Design Coach has been amazing! I have been pleasantly surprised at every turn.

The individual steps have very intuitively led me toward the things I wanted and have shown me that there is indeed much more possible than I had first thought.

Andrew's gentle yet 'no bullshit' approach of waking me up to my potential has been invaluable - and I'm only just getting started."

- Danielle Serpanchy, Danielle Serpanchy Design

"In the two years since I have been involved with The Design Coach, I've seen radical change to my business.

Measured growth borne out of newfound skills in systems and process, a refreshed brand identity, coaching from an experienced professional in all aspects of business and client management.

The Design Coach has become an extension of my team day in, day out. I can highly recommend TDC's offerings to anyone who is keen to take their business to the next level while nurturing and prioritising your own well being."

- Alix