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About Us

With a focus on empowering small business operators, we aim to provide valuable insights into design processes, whilst demystifying industry secrets and encouraging balance and wellness.

Our mission

Our Mission


We want to create a powerful design community. When we're connected, we become better people. Join our community.


We are connecting with the best in the industry, and sharing their experience, knowledge and passion. Our Masterclasses give you unprecedented access into the minds of some of our most influential industry leaders.


We have a strong focus on positivity, support and kindness. Our Coaching sessions enable you to uncover the blocks that are holding you back, and gently guide you to an exciting future.

Goal Setting

We know that through powerful goal setting, we achieve great outcomes. Through our Coaching, we are nurturing the dreams of our design future.


In our Design Lab sessions we provide tips and tools for designers to be unstoppable and live a big life. Our Retreats and International Excursions provide designers with the opportunity to grow and experience the wonders of the world.

Practices we foster


Our People

Our People
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Andrew Mitchell

Founding Director

Andrew is the director of MR. MITCHELL, a successful interior design practice based in Melbourne and Byron Bay. He has previously taught at Mercer School of Interior Design and was contracted to set up systems and processes for a national interior design company with more than 90 designers.


Over the years of his business, Andrew has experienced many highs and lows and made many mistakes.  As a sole operator, there were often times of feeling isolated, so much so that he was driven to the edge of quitting. However, it is those very mistakes that are now the foundation of the successful systems and processes that have guided his business to considerable success.

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Jillian Hood

Operations Manager

Jillian has over 15 years experience in the interior design industry and throughout her career, she has pursued her passion for business, marketing, communications and events.

She has held varied roles in the interior design industry including Interior Designer and Decorator, wholesale showroom management, General Manager of Mercer School of Interior Design and most recently as Publisher of the Architectural and Design Division, Niche Media where she managed the IDEA Awards, Australian Design Review (ADR), Inside and Architectural Review magazines.

Jillian understands the challenges that face our design community having run her own interior design business for 10 years. As Operations Manager at The Design Coach she assists Andrew with business development, marketing/communications, events and the efficient running of TDC.

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David Whiting

Brand Manager

David has over 18 years of graphic design, marketing and advertising experience. He has developed and implemented visual identities for a wide range of iconic retail businesses.

David comes with a high level of experience executing design solutions due to his time spent in multi-national advertising agencies.

To further support his interest and passion for creating immersive environments, he has recently finished a qualification in Interior Design and is working on high end hospitality projects for BAR Studio.


Alix Helps

Sydney Operations Manager

Alix is the creative force behind Alix Helps Interiors, a thriving Interior Design and Decoration Studio on Sydney's North Shore. Prior to pursuing her creative path, Alix amassed 18 years of experience crafting training programs to bring about customer service excellence in global blue-chip businesses.

Throughout the growth of her design business, Alix has drawn on her natural capacity as a gatherer of people to build a strong network amongst the design community. She brings a passion, enthusiasm and exceptional customer experience focus to all her projects.

About Andrew
The Design Coach

About Andrew

Our Masterclass Community