About Us

With a focus on empowering small business operators, we aim to provide valuable insights into design processes, whilst demystifying industry secrets and encouraging balance and wellness.

Our mission



We want to create a powerful design community. When we're connected, we become better people. Join our community.


We are connecting with the best in the industry, and sharing their experience, knowledge and passion. Our Masterclasses give you unprecedented access into the minds of some of our most influential industry leaders.


We have a strong focus on positivity, support and kindness. Our Coaching sessions enable you to uncover the blocks that are holding you back, and gently guide you to an exciting future.

Goal Setting

We know that through powerful goal setting, we achieve great outcomes. Through our Coaching, we are nurturing the dreams of our design future.


In our Design Lab sessions we provide tips and tools for designers to be unstoppable and live a big life. Our Retreats and International Excursions provide designers with the opportunity to grow and experience the wonders of the world.

Practices we foster


Our People


Andrew Mitchell

Founding Director

Andrew is the director of MR. MITCHELL, a successful interior design practice based in Melbourne and Byron Bay. He has previously taught at Mercer School of Interior Design and was contracted to set up systems and processes for a national interior design company with more than 90 designers.


Over the years of his business, Andrew has experienced many highs and lows and made many mistakes.  As a sole operator, there were often times of feeling isolated, so much so that he was driven to the edge of quitting. However, it is those very mistakes that are now the foundation of the successful systems and processes that have guided his business to considerable success.

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Jillian Hood

Operations Manager

Jillian has over 15 years experience in the interior design industry and throughout her career, she has pursued her passion for business, marketing, communications and events.

She has held varied roles in the interior design industry including Interior Designer and Decorator, wholesale showroom management, high-end retail furniture sales and her most recent role as General Manager at Mercer School of Interior Design.

Jillian understands the challenges that face our design community having run her own interior design business for 10 years. As Operations Manager at The Design Coach she assists Andrew with business development, marketing/communications, events and the efficient running of TDC.

David Whiting

Brand Manager

David has over 15 years of graphic design, marketing and advertising experience. He has developed and implemented visual identities for a wide range of businesses including Boost Juice Bars, Borders, Sushi Sushi & Bounce Inc.

David comes with a high level of experience executing design solutions due to his time spent at Leo Burnett and Publicis agencies, working for clients such as Mercedes Benz, Honda, 7-Eleven and General Mills.

To further support his interest and passion for creating immersive environments, he has recently finished a qualification in Interior Design and is working on high end hospitality projects for BAR Studio.

Alix Helps

Sydney Operations Manager

Alix is the creative force behind Alix Helps Interiors, a thriving Interior Design and Decoration Studio on Sydney's North Shore. Prior to pursuing her creative path, Alix amassed 18 years of experience crafting training programs to bring about customer service excellence in global blue-chip businesses.

Throughout the growth of her design business, Alix has drawn on her natural capacity as a gatherer of people to build a strong network amongst the design community. She brings a passion, enthusiasm and exceptional customer experience focus to all her projects.

Our Community


Miriam Fanning

Mim Design

With over 20 years’ experience as an Interior designer, Miriam has built a strong reputation in the design industry. Miriam has been involved in many types of design projects ranging from residential both individual and multi, through to hospitality, hotel, retail and large-scale retail.

As the founding director of Mim Design, Miriam believes in continually being inspired by surrounding environments and seeks a strong sense of design and rational use of purpose for each individual project. Her ability to nurture and meld client relationships ensures the studio is an approachable environment for both clients and the team at Mim Design.

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David Flack
Flack Studio

David Flack is the founder and director of Flack Studio, armed with experience and skill acquired through working in collaborative environments at some of Melbourne’s most esteemed design practices. David’s personality is allowed to influence his style – his clients welcome his approachability and ever-curious nature.

David’s youth and tendency to embrace whimsy and freshness in everyday life brings a contemporary balance to his aesthetic, which is informed by a respect for the architecture and design of bygone eras, his regular travel adventures, and an appreciation of discovering unusual and beautiful things.

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Neil Hugh Kenna

Neil Hugh Office

Following over a decade in international brand management, Neil Hugh Kenna established his eponymous marketing office in 2016 with a desire to bring pragmatic function to the highly creative design sector. 

Driven to pursue collaboration with like-minded businesses that seek to grow through a definitive understanding of brand and a strategic approach to marketing, Neil leads a team of a creative yet commercial professionals who harness a global perspective to nurture differentiated brands with enthusiasm and considered methodology.

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Hamish Guthrie & Paul Hecker
Hecker Guthrie

Hecker Guthrie is one of Australia’s leading design practices undertaking projects in the hospitality, residential, retail and commercial sectors. 


They have a distinct approach to their multi-disciplinary practice through a series of closely held beliefs that include the expression of authenticity from the initial idea, through a series of spatial decisions and material choices, to the finished space. 

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Brett Mickan

Brett Mickan
Interior Design

As a highly regarded leader in the design industry, Brett is recognised for his confident use of colour and his non-conformist celebration of high decoration.

In the industry for more than 28 years, he has formulated a successful methodology for introducing his clients to design concepts that challenge and inspire, whilst allowing them the opportunity to feel immersed and involved in his process.

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Samantha Eades

Samantha is a powerhouse in the hospitality industry. With award winning projects across Australia, Asia and the US, she has become the “IT” girl of restaurant and bar design.

With a strictly client-centric design philosophy, her folio of work is as varied as it is expansive. However, the common denominator is always the same – producing venues that respond to the human need for connection.

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Rowan Lodge


As the Head of Retail Design and Development for Aesop, Rowan carries the responsibility of sourcing new sites and meticulously curating the design teams to cohesively transform each new concept store for this lauded and applauded wellness industry luminary.

An interior designer by trade, Rowan has an acute eye for detail, and an innate ability to bring the right people together to simultaneously compliment the brand and drive it into the future.

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Kimberley Seldon
Business of Design

Kimberley Seldon founded her design firm over two decades ago and gained her industry knowledge through consistently satisfying clients, streamlining business systems, improving staff retention and growing profitability.

Business of Design is a coaching community for independent interior designers, decorators, architects, landscapers and stagers just like you.

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Hana Hakim

The Stella Collective

The Stella Collective is a free spirited, hard working, talented team led by Hana Hakim.

The Stella Collective specialises in hospitality, multi residential, workplace, retail and commercial projects. They collaborate closely with their clients by understanding not only their project but the core essence of how it can be translated into an aspirational outcome. 

The Stella Collective has earned a much sought after reputation for delivering unique, distinctive and refined interiors with a rebellious edge. They see every project as an opportunity to explore what design can do for people; it's end users and their clients. 

Become a TDC Member - It's free


Who can become a member?

Interior decorators, interior designers, textile designers, interior stylists, graphic designers, architects, landscape designers, students of design

What do you get?

- Book tickets to our Classes & Events

- Access free member events

- Access The Forum to chat with other members

- Place a deposit for our Retreats

"Andrew and his team are invaluable, they are so professional and lead by example, they are creative, knowledgeable, organised and everything is well thought out including their branding.

The Design Coach team "talk the talk" AND "walk the walk". Investing with The Design Coach is imperative and worth every cent!"

- Jacque Yates

"My experience with the Design Coach has been amazing! I have been pleasantly surprised at every turn.

The individual steps have very intuitively led me toward the things I wanted and have shown me that there is indeed much more possible than I had first thought.

Andrew's gentle yet 'no bullshit' approach of waking me up to my potential has been invaluable - and I'm only just getting started."

- Danielle Serpanchy, Danielle Serpanchy Design

"In the two years since I have been involved with The Design Coach, I've seen radical change to my business.

Measured growth borne out of newfound skills in systems and process, a refreshed brand identity, coaching from an experienced professional in all aspects of business and client management.

The Design Coach has become an extension of my team day in, day out. I can highly recommend TDC's offerings to anyone who is keen to take their business to the next level while nurturing and prioritising your own well being."

- Alix

Join our community

The Design Coach is a collective of design professionals with the common goals of sharing knowledge, nurturing dreams and connecting our community.

Membership is free. TDC Members enjoy access to booking events and classes, staying updated & more.
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