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The Psychology of Discounting Your Fees
Have you ever been in a situation where a client puts you on the spot and asks you to discount your fees?
In this article, I want to explore the psychology behind discounting, including what it communicates to our clients, why these requests are made in the first place, and the consequences of responding too quickly.
Jun 97 min read


Beyond Good Design
A strong design business isn’t built on creativity alone. It requires structure, commercial discipline, honest analysis and a willingness to keep refining the way the studio operates. In this article, we share seven of the most valuable takeaways from our insightful discussion with Studio Minosa.
Jun 47 min read


What Do You Really Want in 2026?
For many of us running creative studios, it’s tempting to default to the things we feel we should be striving for: higher revenue, a bigger team, a new office, getting published, or winning awards. But none of that really means anything unless it ties back to the life you actually want to live. When you strip away the noise, the measures of success become deeply personal, sometimes confronting, but always clarifying.
Dec 4, 20257 min read




Networking: A Dirty Word?
How I Reframed My Thoughts About This Important Activity
Jun 11, 20244 min read




Find Your Gang
Being Part of Something Bigger is Rewarding (on many levels)
May 14, 20246 min read














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