Jane Ledger,
Jane Ledger Interiors
“Andrew's coaching content is carefully crafted and expertly delivered. This is not high level, generalised coaching. It's directed and specific.
I have loved the clarity and breakthroughs achieved in my business since working with Andrew.
On a personal level, I appreciate Andrew's values-based approach to coaching, which strongly aligns with my own.”
10-12 Members
Are you up for the ride?
Get what you want in 2026! Unlock the full potential of your design business with our 12 month coaching program.
Through fortnightly group coaching sessions and monthly 1-on-1 coaching sessions, we'll craft a personalised plan for you and your business that will deliver powerful results.
Surround yourself with a supportive community of like-minded designers who will help you get clear on your vision and will hold you to account over this 12 month period of transformation.
As a group we'll also plan an inspiring Design Retreat (see details below) to educate, inspire and create lasting memories and lifelong friendships.
Arna Sleishman,
Designed by Arna
“Working with The Design Coach this year has been a game-changer.
My profit percentage has grown by 20%, my marketing positioning has strengthened - bringing in more of my ideal clients - and setting up tailored systems and processes, including my own CRM, has made it so much easier to manage more projects while feeling calm, organised, and in control.
All of this & we are still only half way though this years program!
Thank you Andrew, working with you has been truly life changing.”
Program Overview
Building on the success of this year’s program, the year ahead will combine structured learning with collaborative discussion and open exploration, tailored to the individual goals of each member.
​
The first half of the year will focus on clarity and direction. Together, we’ll define what success looks like for you in 2026 and develop a clear roadmap to get there.
​
The second half of the year will move into implementation and elevation. Through guided sessions, guest insights and peer accountability, you’ll strengthen your brand, streamline your operations and elevate your client experience.
​
Our Guest Contributors this year were absolutely stellar (see below), and we’re committed to connecting you with a similar group of industry leaders in 2026. These sessions provide genuine access to influential business operators and creative minds who generously share their knowledge and experience.
As always, my focus is on helping you build a business that is profitable, sustainable and enjoyable. One that reflects your values, supports your growth and allows you to do your best creative work.
AI Integration
In 2026, AI will continue to feature as an essential tool to maximise efficiency, accuracy and elevated strategy and planning.
While I don’t claim to be an expert in AI, I’ve been incredibly invested in my own learning and education this past year. I believe it’s essential that designers understand how to use this technology thoughtfully and with intention and look forward to continuing our exploration into it’s features and capabilities with my group in 2026.
Through my coaching program we encourage designers to adopt a mindset of curiosity, pushing away from fear of change by gently integrating AI tools into exercises within the course content.
Throughout the program, I’ll help you explore ways to use AI in the right contexts, ensuring that you provide the right information, background and tone of voice to achieve authentic results. The aim is to use these tools to enhance, not replace, your creativity and communication.
Nina Di Marco,
YDM Design
“The coaching group has been amazing! We have now created a full business plan / strategy that makes me feel more in control and understand my next steps.
Andrew has so much knowledge and is so wonderful as a mentor. We also have an amazing group of designers who are all happy to share and help each other.
So happy with how it's been going so far!”
What You Get
Throughout the year, you’ll gain access to a structured program of coaching, strategy and support designed to help you make measurable progress in your business. We want to ensure you leave the program with the knowledge, tools and templates to run a business that delivers what you want to achieve.
Fortnightly
Group Coaching
(12 months)
Connect with a community of like-minded designers and architects in focused, practical sessions that inspire accountability, collaboration and consistent growth.
Monthly 1-on-1
Group Coaching
(12 months)
Receive personalised guidance to help you navigate challenges, refine strategies and stay on track with your goals throughout the year.
2026
Business
Strategy
Create a comprehensive plan for the year ahead, including your Financial Strategy, Marketing Strategy and Business Development Strategy. These frameworks will give you focus, structure and confidence to achieve your goals and meet
your targets.
Services
Elevation Toolkit
As a group you’ll create four to five actionable tools designed to help elevate your service offering. These practical resources will refine the way you present, deliver and manage your projects, ensuring a consistent and professional client experience.
Optional Additional Workshops
Participate in workshops with industry experts in fields such as AI, SEO, digital marketing and business systems. These sessions offer practical tools and knowledge to strengthen your brand presence and improve your efficiency.
Program Structure
Quarter One
Clarity
& Focus
Welcome
-
Group Introductions
-
Program Overview
-
Getting the most out of the Program
-
Time Management Strategies
-
Accountability Groups
Audit
-
Brand Audit
-
Business Audit
-
Financial Audit
-
Time Audit
-
Where are you now?
-
Where do you want to be?
You
-
What’s your story? Who are you and what do you stand for?
-
What are you doing to change the world for the better?
-
What do you want from your business this year?
-
What are the emotional drivers behind your goals?
Your Business
-
What does your business do?
-
Who are your competitors?
-
What’s your point of difference? Are you offering a Premium Service?
-
How do you communicate with your audience?
-
How do you encourage repeat and referral business?
​
Your Clients / Projects
-
Who are your ideal clients?
-
Where do you find them? What are the channels you can pursue to actively seek them?
-
Why will they buy from you?
-
What do your ideal projects look like?
Quarter Two
Strategy
Systems and Processes
-
Documenting and Updating Systems
-
Systemising and Automating Your Business
-
Finding your Systems Champion
-
Removing “Single Person Dependency”
Marketing and Advertising
-
Marketing Channels and Opportunities
-
Video Content
-
Getting Published
-
Harnessing AI
-
SEO, Digital Marketing and Advertising
Business Development
-
Analysing and developing your networks
-
Creating a “Pitch”, “Reverse Pitch” and an “Offer”
-
Developing a Business Development strategy
Finances
-
What are the costs of your planned business activities?
-
What do you want to earn this year?
-
Budgeting and Forecasting
-
Reporting and Analysis
​
Strategy and Planning
-
Setting Targets
-
Tools and Templates and Software Programs
-
Create a Business Strategy for 2025-26 Financial Year
-
Present to the group
Quarter Three
Finessing
Your Offer
Possible Topics:
-
Software Programs, Tools and Templates
-
Best Design Practices
-
Procurement and Purchasing Internationally
-
Ethical and Environmental Practices
-
Developing a Product Line
Quarter Four
Future Planning
Potential Topics:
-
Scaling your business (up or down)
-
Managing Teams
-
Succession Planning
-
Top Level Financial Planning
Guest Contributors
We’ve secured a stellar lineup of Guest Contributors to join one of our program sessions to share their knowledge, experience and skills with our members.
Pulling from the cream of Australia’s architecture and design royalty, and accessing influential business leaders, we aim to provide our members with access to an inspiring cross-section of successful entrepreneurs.
Our lineup of Guest Contributors in 2026 include:
Studio
Minosa
Studio Minosa sets themselves apart through design, always endeavouring to go beyond the boundaries in presentation, deliverables and client satisfaction. An approach that is consistently recognised via industry accolades.
Darren Genner and Simona Castagna, the visionary founders of Studio Minosa, embark on a collaborative design journey with their clients.
Together, they delve into the depths of requirements, lifestyle, and preferences, crafting visually captivating spaces that transcend mere aesthetics. Practicality takes centre stage, tailored to the occupants' needs, breathing life into dreams.
An appreciation, passion and commitment to bespoke, authentic design is the hallmark of their portfolio, keeping them inspired to continue creating better spaces for people to live, nourish and relax in.
​
Adelaide
Bragg
Adelaide Bragg is a leading Australian interior designer whose work balances precision, warmth, and timeless style. Raised on a family property in the Upper Hunter Valley, her early experiences with light, landscape, and texture continue to inform her interiors, which are both refined and deeply lived-in.
For over thirty years, Adelaide Bragg Interiors has created homes throughout Australia that reflect the people who inhabit them. Their signature approach combines architectural rigour, thoughtful layering, and timeless materials, incorporating heirlooms, bespoke details, and personal touches.
Inspired by the Australian landscape, Adelaide’s work emphasises texture, colour, and artisanal details. Her new book “City, Coast & Country” features elegant homes from her 30+ year portfolio, from coastal retreats to rural homesteads.
Brahman
Perera
Brahman (Brem) Perera is a Melbourne-based interior designer, trained in architecture (Master’s, RMIT) who draws on a rich background in fashion, lighting and spatial design to craft interiors that feel deeply personal and atmospherically layered.
​
Launching his own studio in 2020, he has created compelling residential, hospitality, retail and workplace interiors, using colour, texture, and thoughtful layering to honour his clients’ life experiences and belongings.
​
Brem sees design as a dialogue, working with clients from concept through to full installation, curating each detail to reflect who they are while ensuring timeless beauty and integrity.
Ross
Gardam
Ross Gardam is an award-winning Melbourne designer driven by a profound desire to engage people on an emotional level through objects that challenge convention. Since establishing his eponymous studio in 2007, Ross has become known for creating meticulously crafted furniture, lighting and objects that explore the deeply personal connection between people, materials and their surrounds. Each piece begins with a spirit of curiosity, blending sculptural form with refined functionality, and is realised through a combination of traditional craft and advanced manufacturing techniques.
​
His studio is committed to ethical, small-batch Australian production, working closely with skilled local makers to ensure every design carries a sense of authenticity and permanence. Ross’s work has been exhibited internationally, celebrated for its sensitivity, innovation and atmospheric presence. Whether designing a singular object or an entire collection, Ross seeks to distil emotion into form, creating enduring, resonant pieces that enrich the everyday experience.
Fiona Killackey
Fiona Killackey is an award-winning author, business coach, podcast host, speaker and founder of My Daily Business.
In 2024 she released her second book, Business to Brand: Moving from Transaction to Transformation, a practical roadmap for transforming businesses into meaningful, values-driven brands.
Fiona has a long history of contributing to The Design Coach workshops and conferences, generously sharing her expertise in marketing and branding to help our members strengthen their businesses with clarity and confidence.
Prior to founding My Daily Business, Fiona held senior marketing and content roles for global companies. Today she blends corporate discipline with entrepreneurial insight to guide small business owners toward clarity, purpose and growth.
David Whiting
With a passion for creating immersive brands, David Whiting is a skilled interior and visual communications designer specialising in hospitality and hotel projects. David works for BAR Studio - an acclaimed luxury hotel and resort design studio based in Melbourne and Madrid.
David’s unique expertise lies in the crossover between brand and interior design, seamlessly blending visual storytelling with functional and aesthetically pleasing environments. 


His distinctive approach ensures cohesive and engaging experiences, transforming spaces into memorable destinations interwoven with a compelling brand narrative.
David’s work is underscored by attention to detail, creativity, and a deep understanding of what people want.
Alix
Helps
Alix Helps is the founder and principal designer of Alix Helps Interiors, a studio known for creating warm, functional and deeply personal family homes. Before establishing her design practice, Alix spent more than a decade working alongside her father in their family training company, developing customer-focused programs for large international clients.
The experience gave her a deep grounding in operations, financial management and long-term business sustainability - foundations that shaped her pragmatic, organised approach to design and reinforced her belief that creative businesses thrive when supported by healthy financial practices.
​
Today, Alix brings that rare blend of creativity and commercial insight to her work with clients, guiding projects with clarity, transparency and structured process. Alongside her studio work, she also coaches designers seeking to build more confident financial habits. Passionate, thoughtful and grounded, Alix is committed to elevating the interior design industry by championing better systems, smarter pricing and financially resilient practices.
Linda Habak
Linda Habak is the founder and principal of Studio LHD, a Sydney-based interior design practice known for creating refined, sophisticated and deeply personal homes.
​
In 2025 Linda launched the Build Beautiful podcast, a long-form conversation series exploring the human stories behind design-led businesses.
Through candid conversations with architects, designers and creative founders, she examines the realities of building a career in design—covering process, intuition, decision-making and the less visible parts of running a creative practice.
Louise
Walker
Louise Walker is a Human Potential and Developmental Coach known for her intentionally disruptive, deeply transformative approach. She supports you to uncover unconscious patterns and limiting beliefs so you can shift self-sabotage tendencies, helping you to rise into a more expanded, grounded and powerful version of yourself.
As an integral member of The Design Coach team, Louise works closely with our community as both a developmental coach and workshop facilitator. Her work helps designers cultivate emotional resilience, self-awareness and authentic leadership.
Previously the in-house coach for the five-star Golden Door Health Retreat (now Elysia Wellness Retreat), Louise has since become a trusted guide to executives, entrepreneurs and high-performing creatives working across Australia, USA, NZ, UK, Fiji and Mauritius.
Her earlier career in experiential marketing (creating emotionally driven campaigns for brands including Google, Nintendo, 3 Mobile and Abbotts Village Bakery) informs her deep understanding of human behaviour.
With extensive training as a Developmental coach, Master NLP Practitioner, Meta Coach, Enneagram Coach and Integral Coach, Louise creates a highly transformative and potent space that blends wisdom and powerful developmental insight to activate your highest potential.
THE PLAN
As a group we share our dreams, review our current operations, and create a plan for the coming year.
It will be hard work. There may be tears. There may be tantrums. But there will also be breakthroughs, triumphs, moments of intense clarity and opportunities to connect with other people on a level you have never before experienced.
How can I make these promises?
Because I see it happen in our programs and on our retreats all the time. Now, we’re pumping this shit full of steroids and watching the magic happen. I know it will happen!
Commitment
+
Focus
+
Learning
+
Accountability
+
Community
+
Discipline
=
Transformation
Together we’ll work from a deep audit of our current position and performance, then move on to investigate goals and aspirations, through to the creation of a strategy and regular check in’s to ensure we stay on track.
About Me
Here’s one thing I know: I’m great at what I do. I get results.
I “show up” relentlessly for my coaching clients – physically, mentally and emotionally. I openly share what works for me, the mistakes I’ve made, and the lessons I’ve learned.
I’ve helped hundreds of business owners transform their business systems, giving these individuals the confidence necessary to win jobs that they have previously only dreamt about.
Here’s another thing I know. There are incredible opportunities out there for the people who are prepared to do the work and pull in the right people around them. I can connect you with these people.
I’m proud to say that I have created a beautiful supportive community. People who are shining examples of success in this industry. People who’ve become lifelong friends, who love giving back to our members.
GCP26 Design Retreat
It’s going to take a lot of focus and prioritisation but HANG ON! There’s going to be space for fun along the way…
As part of the program, we will plan an aspirational work-focused trip together. As a group, we’ll choose the location in Australia, make the plans and decide on the budget.
This group will also become your tribe for the year. We’ll plan social activities (online and in person) and get to know one another personally at the same time as supporting one another professionally.
As a group we'll decide on the itinerary, the accommodation, the dining experiences and (most importantly) the budget. This will be an optional element of the coaching program, so there will be no obligation to sign up until the plans are made and the costs are finalised.
Sydney
GCP26 Design Retreat
It’s going to take a lot of focus and prioritisation but HANG ON! There’s going to be space for fun along the way…
As part of the program, we will plan an aspirational work-focused trip together. As a group, we’ll choose the location in Australia, make the plans and decide on the budget.
This group will also become your tribe for the year. We’ll plan social activities (online and in person) and get to know one another personally at the same time as supporting one another professionally.
As a group we'll decide on the itinerary, the accommodation, the dining experiences and (most importantly) the budget. This will be an optional element of the coaching program, so there will be no obligation to sign up until the plans are made and the costs are finalised.
Annie Bowen,
Annie Bowen Interiors
“It’s been great to be involved with the 2025 Group Coaching program with The Design Coach, giving me the consistency and accountability to develop strategies and action items to improve my business. The content has provided the focus on key areas I needed to sharpen my focus on running the business.”
How to Join
-
The Group Coaching Program 2026 is available by application only
-
Through analysis of a detailed Questionnaire, we ensure that we curate a group of like-minded and compatible designers
-
The final selection will be based on aptitude, attitude and enthusiasm
-
Members must exhibit the desire to set goals and do the work to achieve them
-
Members must be available to commit to the regular sessions and be able to complete the work necessary to achieve results
-
We take a deposit of $100 (refunded if your application is unsuccessful)
-
If you’re successful, we apply the $100 deposit to your first payment
Click the link below to apply. Once we have confirmed details of the 2026 program, you'll get first access to register, and once registered, you'll receive our Bonuses, and go in the draw for some amazing prizes (valued at over $3,000).
Questions?
If you'd like to find out more information, or have any questions about the program, book in a complementary Discovery Call with Andrew Mitchell.
​
2026 Session Dates & Times
Session #1 - 24 February 2026, 9am to 11am
Session #2 - 10 March 2026, 9am to 11am
Session #3 - 24 March 2026, 9am to 11am
Session #4 - 7 April 2026, 9am to 11am
Session #5 - 21 April 2026, 9am to 11am
Session #6 - 5 May 2026, 9am to 11am
Session #7 - 19 May 2026, 9am to 11am
Session #8 - 2 June 2026,9am to 11am
Session #9 - 16 June 2026, 9am to 11am
Session #10 - 30 June 2026, 9am to 11am
Session #11 - 14 July 2026, 9am to 11am
Session #12 - 28 July 2026, 9am to 11am
Session #13 - 11 August 2026, 9am to 11am
Session #14 - 25 August 2026, 9am to 11am
Session #15 - 4 September 2026 Friday, 9am to 11am
Session #16 - 22 September 2026,12pm to 2pm
Session #17 - 6 October 2026, 9am to 11am
Session #18 - 20 October 2026, 9am to 11am
Session #19 - 3 November 2026, 9am to 11am
Session #20 - 17 November 2026, 9am to 11am
Session #21 - 1 December 2026, 9am to 11am
Session #22 - 15 December 2026, 9am to 11am
Session #23 & #24 - To Be Confirmed
What am I commiting?
- Fortnightly Group Coaching
- Monthly 1-on-1 Coaching
- Accountability Program
- Guest Speakers
- Property Tours
- Trip Planning
- Networking and Social Events
About You
Suitable for: Individuals with vision, grit, determination and vulnerability.
Not suitable for: People looking for a silver spoon or silver bullet. Unreliable individuals who persist in a world of overwhelm and inaction.
Key Inclusions
- 24 x Group Coaching Sessions (fortnightly for 1 year)
- 12 x 1-on-1 Coaching Sessions (monthly for 1 year)
- Accountability Program
- Group Planning of the GCP25 Design Retreat in Sydney or Melbourne
Pricing
(from $720 per month)
Access your Custom Quote by joining the Waitlist
