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TDC Seminar Sessions

Blog Writing 

for Designers

Thursday 20 August 2020

4pm - 6pm
Live & Online


Session Overview

Over two million blogs are posted every day. How do you ensure yours stands out? In this Seminar Session, we’ll look at how you can create engaging blogs that drive traffic to your website and build a community around your brand.


Our special guest presenter, Jacqui McCallum from Blue Budgie will walk you through the creative and technical aspects of blog writing. You’ll learn how to weave words that connect with your ideal audience, establish you as an industry leader, and help grow your design business.

In this online session we will cover:

  • The benefits of blog writing

  • The blog writing process (from concept to proofread)

  • Different types of blogs

  • Topic ideas and development

  • Finding your own tone of voice

  • How to structure a blog

  • Optimising your blog for search engines (SEO basics)

  • Promoting your blog

  • Dealing with feedback

Date &

Thursday 20 August 2020



Hosted online via Zoom


Complimentary eBook summary

Blog writing template


This seminar session is suitable for:

Interior designers, decorators, architects and students who want to improve their blog writing capability.


$60 per ticket


To secure your place in this Seminar Session, you need to be a member of TDC - it's free!

About Jacqui

Jacqui McCallum is a copywriter and communications advisor to some of Australia’s most influential CEOs and entrepreneurs. After initially pursuing a career in musical theatre (and failing miserably), Jacqui put her tap shoes in the hobby basket and got her laptop out. She quickly found her feet as a columnist for The Age newspaper writing on everything from politics to fashion. Her growing portfolio led to a communications role in the health sector where she was promoted up the ranks to manage a team of communication experts.


The birth of her children made Jacqui reassess her career and she launched her own communications business, Blue Budgie in pursuit of that elusive thing called balance. Thanks to word of mouth, Jacqui is now the go-to copywriter for leading digital agencies as well as international and local brands.


Over the last seven years, Jacqui has established herself as one of Mamamia’s most popular health and parenting writers, producing over 200 sponsored articles for high profile clients including Coles, Emirates, Woolworths, Myer, Telstra, Disney and Westfield.


Somewhere in the middle of the busyness, Jacqui also managed to complete a Master of Communication at RMIT University (while staying relatively sane).  


When she’s not weaving words, you’ll find Jacqui shopping for homewares, singing in the occasional show, watching trashy reality television or running after her incredibly energetic and accident-prone sons, Maxwell and Hugo.


Image credits for all images: Sister Scout Studio

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