Jacqui McCallum is a copywriter and communications advisor to some of Australia’s most influential CEOs and entrepreneurs. After initially pursuing a career in musical theatre (and failing miserably), Jacqui put her tap shoes in the hobby basket and got her laptop out. She quickly found her feet as a columnist for The Age newspaper writing on everything from politics to fashion. Her growing portfolio led to a communications role in the health sector where she was promoted up the ranks to manage a team of communication experts.

 

The birth of her children made Jacqui reassess her career and she launched her own communications business, Blue Budgie in pursuit of that elusive thing called balance. Thanks to word of mouth, Jacqui is now the go-to copywriter for leading digital agencies as well as international and local brands.

 

Over the last seven years, Jacqui has established herself as one of Mamamia’s most popular health and parenting writers, producing over 200 sponsored articles for high profile clients including Coles, Emirates, Woolworths, Myer, Telstra, Disney and Westfield.

 

Somewhere in the middle of the busyness, Jacqui also managed to complete a Master of Communication at RMIT University (while staying relatively sane).  

 

When she’s not weaving words, you’ll find Jacqui shopping for homewares, singing in the occasional show, watching trashy reality television or running after her incredibly energetic and accident-prone sons, Maxwell and Hugo.