Social Media Marketing: Interview with Nicola Dore of Arcane Agency

Updated: Jan 19

Seminar Sessions now being held online.


Social media marketing is vital if you want your business to grow and thrive. No one knows that better than Nicola Dore, digital marketing extraordinaire and director of Arcane Agency. Armed with a wealth of experience and a head full of unique ideas, Nicola helps clients stand out and build a community around their brands through training and ‘done for you’ campaigns.

In April and May, Nicola will be hosting two online seminar sessions for The Design Coach community where she’ll break down the key social media platforms, demystify algorithms and analytics, and inspire you to get creative with your digital content.


Nicola took time away from developing her new training program to chat to us about her career, her digital marketing predictions, and her advice for connecting during a crisis.


Book your tickets to the Seminar Session: Social Media Marketing for Designers - Melbourne and Sydney.

Nicola Dore, Arcane Agency. Photo credits: Chrissie Francis Photography.

TDC: Can you tell us a bit about your career path – what led to you becoming director of your own digital marketing agency?

ND: I started out in events but with most events you end up doing a bit of everything including marketing. I grew up in Gippsland and the first event I managed was Farm World at Lardner Park which attracts 60,000 people. I moved into racing events before landing a role with an international conference organiser. We were the first to use social media to increase engagement at events and that’s when I realised I wanted to work in the digital space. I moved back into racing in a purely marketing role before returning to conferencing.