Neil Hugh Kenna (Neil Hugh Office) Brand Strategy By Design

Overview

Brand Strategy By Design with Neil Hugh Kenna

Drawing on his experience working with some of Australia’s leading designers in the worlds of interiors, architecture, furniture and lighting, in this Masterclass Neil Hugh Kenna will share insights into the strategic marketing process. Examining the importance of understanding and defining brand values, brand positioning and brand differentiation, together we will explore how and why these crucial foundations are fundamental to business success. As an exclusive entrée to Neil Hugh Office’s proprietary ‘Brand Definition’ process, an interactive format we allow us to unlock these themes and discuss how you can best articulate the nuances of your brand in the context of target markets and the broader brand landscape.

Biography

Neil Hugh Kenna – Director, Neil Hugh Office

Following over a decade in international brand management, Neil Hugh Kenna established his eponymous marketing office in 2016 with a desire to bring pragmatic…