Introduction to Hospitality Design with Samantha Eades
Explore the creative, technical and commercial intricacies of hospitality design. Learn how to translate a client’s vision and business identity into a space that supports operations and delivers a considered guest experience. Our online courses are self paced and conducted online on our website via an easy to use integrated learning platform. Once you sign up, you'll be emailed instructions on how to view the content. ABOUT TDC DESIGNLAB COURSES
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About The Course
Hospitality design presents a distinct set of challenges and opportunities for designers accustomed to residential work. Alongside aesthetics and comfort, every decision must consider the venue’s brand, food and beverage offering, service model and commercial objectives.
The excitement lies in working with a client to bring an entire hospitality concept to life. The interior becomes part of a broader identity, connected to everything from the menu and staff uniforms to the music, lighting and style of service. Throughout the process, designers must consider two audiences: the operator running the business and the guest experiencing the space.
In this masterclass, Samantha Eades shares the principles and practical knowledge behind her approach to hospitality design. Across eight lessons, including a filmed field trip to Melbourne’s Grill Americano, Samantha explores how concept, technical precision, materiality and operational planning combine to create successful venues.
Designed for designers entering hospitality or broadening their existing knowledge, this course offers insight into the details that influence how a venue functions, how it feels and why guests return.
In this class, you will learn how to:
Interpret a hospitality brief in relation to the client, brand and target guest
Balance creative ambition with operational and commercial requirements
Apply practical principles for seating, ergonomics and circulation
Specify materials for atmosphere, durability and maintenance
Connect interiors, branding and sensory details into a cohesive customer experience
Understand the additional considerations involved in international projects
Explore the role of wellbeing, technology and human connection in hospitality design
How It Works
The masterclass is delivered through a series of online video lessons, supported by downloadable course notes.
Work through the lessons in order, taking time to review the examples and consider how the principles apply to your projects. The filmed field trip provides an opportunity to see the relationship between concept, detailing and operations within a completed restaurant.
Use the accompanying notes to revisit key ideas, refer to the technical guidance and review your approach using the Masterclass Principles Checklist.
File Details
Delivered to you via email, in PDF format. File size is approximately 550kb.