Workshop Overview
While design excellence sits at the heart of any respected studio, long-term business success is often shaped by something deeper: the strength of its relationships, the consistency of its process, and the ability to build trust well beyond the first project.
In this intimate workshop, Cushla McFadden will share reflections from more than a decade of building a highly regarded, multi-disciplinary design practice with her business partner, Jade, and investigate the following key topics:
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The evolution of Tom Mark Henry over the past 12 years
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How to attract and retain the right clients
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How process supports client trust and studio confidence
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Balancing creative leadership with business leadership
Photography credit : Cieran Murphy
Photography credit : Pablo Veiga
Drawing from her own studio journey, Cushla will explore some of the quieter, more enduring foundations of a successful practice, from the value of strong client relationships and repeat work to the importance of process, creative clarity, reputation and shared values.
This session invites a broader conversation about what it means to build a design business with longevity, including how we attract new opportunities, nurture existing relationships and create the conditions for meaningful work. How do we become trusted beyond the first project? How do we build confidence through the way we lead, communicate and deliver? And how can a more considered approach to business development shape the future of our studios?
Generous, grounded and deeply relevant to designers at every stage of business, this workshop will offer delegates thoughtful insight and practical takeaways they can bring back into their own practices immediately.
Photography credit : Pablo Veiga / Cieran Murphy
