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The Psychology of Discounting Your Fees
Have you ever been in a situation where a client puts you on the spot and asks you to discount your fees?
In this article, I want to explore the psychology behind discounting, including what it communicates to our clients, why these requests are made in the first place, and the consequences of responding too quickly.
Jun 97 min read


April News
My 2025 Group Coaching Program members with Sarah-Jane Pyke at the Surry Hills Studio of Arent and Pyke "EVERYONE HAS A STORY" Easter was a great opportunity to take pause and reflect on the first quarter of 2026. It’s fair to say that an awful lot has happened in the first few months of the year: On the 12th January I celebrated 1 year of being married. I continue to pinch myself about how lucky I am! On the 14th January I lost my beautiful Dad. That's left a hole in my li
Apr 167 min read
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