MELBOURNE DESIGN CONFERENCE
Brand Identity Essentials Workshop
WITH DAVID WHITING
BRAND MANAGER - THE DESIGN COACH
In this workshop we'll explore how your visual identity can be utilised to better connect with your target audience - communicating your values and point of difference, leaving a lasting impression that drives engagement and conversion.
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We’re launching our Melbourne Design Conference program with a practical workshop to arm you with actionable tips, tools and tactics that you can implement into your business immediately.
David is a Visual Communications specialist who works for BAR Studio - an award-winning international hospitality design studio based in Melbourne. With a background in both graphic and interior design, David will share industry secrets and guide delegates through the process of creating their own strong brand identity.
Prior to the Conference, you’ll be guided through the process of a comprehensive Brand Audit Review, offering the opportunity to critically assess the effectiveness of your current branding. Through a detailed questionnaire, we’ll help you to pinpoint areas for improvement and refine your approach for maximum impact.
In the workshop we'll explore how your visual identity (brand assets, templates and collateral) can be utilised to better connect with your target audience, communicating your values and point of difference, leaving a lasting impression that drives engagement and conversion.
Sunday 4 August 2024
4pm - 6pm
Individual Workshop: $530
Full Program Package (excluding accommodation): $3,450
Visual communication lies at the heart of successful branding. We'll delve into the essentials of consistency, hierarchy, and readability, empowering you to create visually appealing content that reinforces your brand identity across all channels.
Finally, we'll provide you with useful templates that reinforce the learnings from the workshop.
These documents serve as invaluable resources for maintaining brand consistency and coherence, ensuring that your messaging remains impactful across diverse platforms.
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Sunday 4 August 2024
4pm - 6pm
Individual Workshop: $530
Full Program Package (excluding accommodation): $3,450
About David
David has over 20 years of graphic design, marketing and advertising experience. Currently, he is a Visual Communications specialist at BAR Studio, an award-winning international hotel design studio.
David comes with a high level of experience executing design solutions due to his time spent in multi-national advertising agencies, including Leo Burnett, Saatchi & Saatchi and Publicis.
He has developed and implemented visual identities for a wide range of iconic retail businesses including Boost Juice Bars, Salsas, SpudBAR, SushiSushi, Borders and BOUNCE INC.
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To further support his interest and passion for creating immersive environments, he is a qualified Interior Designer, working in his spare time on boutique hotel projects.
Key Takeaways
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Brand Audit Review : Discover how your current branding stacks up
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Visual Communication Essentials : Learn how to hone your brand and visually connect to your audience
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Develop your client presentation skills : Learn how to create presentations with compelling narratives and beautiful design
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Learn the key principals of creating consistent branding across multiple channels
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Your Templates: Brand Guidelines, Touchpoint Checklist & Visual Communications Reference Guide